When most people think of a website, they think of .com. It is the most sought after domain name extension when people want to create a website of their own. It is necessary to know the importance of a .com extension and know how it is beneficial to the SEO of a website.
When someone buys a domain name, they want people to remember it and relate the domain name to the business. Hence, it helps to have as a few keywords related to the business in the domain name. When one registers a domain name, one should keep in mind the following things:
1.The domain name should be relevant to the business.
2.It should be easy to recall by the target customers.
3.It should identify you with your industry.
4.It should sound credible and respectable.
5.If possible, it should suggest to the people that you are one of the leading brands in the market.
Even though the .com is the most popular domain extension, there are over 100 domain extensions that are available. Some of them are .net, .biz, .org, and country extensions. However, one normally considers a .com extension first before looking at any other extension. Here is why:
1.Credibility: A .com domain extension has the highest recall value among domain extensions. People often relate websites to a .com domain extension. Hence, your website and domain name will be better remembered if it has a .com extension rather than any other extension.
2.Default Extension: Even if you type just the name of the website in the browser bar without the extension, many browsers today take the .com extension as the default extension. Hence, if your domain name has a .com extension, then instead of getting an error page, the visitor will be directly taken to your website.
3.Resale Value: If you want to sell your domain name in the future, then a .com extension will get you the buyers more easily and will also fetch you the best price.
However, the above points do not mean that only a .com domain name extension is favorable and the others are useless. If you are looking to register a domain name, then the first preference should be a .com extension. If that is not available, then you can try a few variations of the domain name with the extension like with hyphens or plurals. Even if they are not available, then you could go for a different extension like .net, .biz or .org. If your business is local or targeted to a particular region, you can use the country extensions.